A double-sided flanged enamel advertising sign for Michelin Cycle Tyres. The sign features a dark blue header section with the brand name in off-white block lettering, set above a yellow ground. The central graphic depicts the mascot Bibendum wearing spectacles in a running pose, supporting a red disc with the wording Cycle Tyres in yellow. A paper auction label for Bonhams and Brooks, Lot 142, 26th July 2001, is adhered to the upper corner of one side. The black-painted mounting flange features five keyhole hanging points.
17 x 20 inches.
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