White ground enamel advertising sign with black and dark green typography. The central section features bold stylised lettering reading PREMIER BICYCLES. Above, the wording AGENCY FOR and THE SALE OF flanks a centrally positioned Royal Coat of Arms in green. The lower section includes manufacturer details for THE PREMIER CYCLE Co LTD COVENTRY and the Royal Warrant designation MANUFACTURERS By Appointment to H.M. the KING. Finished with decorative scalloped corners.
22 x 18 inches.
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