Lot 42: Wills's Gold Flake Cigarettes Enamel Advertising Sign
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A rectangular enamel advertising sign for Wills’s Gold Flake Cigarettes. The sign features a white ground with bold red block lettering and black drop-shadowing. The text displays the brand name ‘WILLS’S’ positioned above a horizontal black line, with ‘GOLD FLAKË’ and ‘CIGARETTES’ below. The word ‘FLAKË’ is rendered with a diaeresis over the ‘E’. The reverse of the sign shows heavy corrosion and areas of thick white plaster or adhesive residue.
42 3/4 inches x 23 3/4 inches.
Condition report:
Fair condition. Some enamel loss and oxidation to the corners and edges, with a chip to the face between the letters in \'Wills\'s\'. The surface has some scratching, but the red and black enamel remains vibrant.
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