Lot 25: Westward Ho! Smoking Mixture Advertising Showcard
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A W.D. & H.O. Wills Westward Ho! Smoking Mixture folding cardboard advertising showcard. The olive green rectangular base features yellow serif lettering reading WESTWARD HO! and white lettering SMOKING MIXTURE. with additional text regarding 2d packet pricing and the manufacturer details for W.D. & H.O. Wills, Bristol & London. The upper section consists of a die-cut pop-up illustration depicting a multi-masted galleon sailing on a choppy sea at sunset, flying two flags with the St. George’s Cross. The reverse includes cloth-reinforced hinges and a white adhesive label with a red border reading MARDON’S SIMPLEX NOVELTY. COPYRIGHT. The lower margin is printed ISSUED BY THE IMPERIAL TOBACCO CO. (OF GREAT BRITAIN & IRELAND), LIMITED. and bears a small boxed 585 to the lower-left corner and COPYRIGHT to the lower right.
9.9 x 8.5 inches.
Condition report:
Good condition. Some minor wear and scuffing to the top edges of the ship section, with light creasing and corner wear to the base.
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