Lot 395: Bovril Advertising Showcard
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Die-cut lithographed cardboard advertising showcard in the form of a Bovril jar. The display features a gold-toned lid with red lettering and a red neck band printed with ‘Take a teaspoonful of Bovril and stir’. The central red and cream label includes the bull and strongman logo within a circular border, inscribed ‘The glory of a man is his strength’, positioned above the brand name and ‘Manufactured by Bovril Ltd. London E.C.1 England.’ The reverse is fitted with a fold-out cardboard easel stand. Marked to the lower margin ‘Code No. D.56 Printed in England’.
23.5 inches x 18.5 inches.
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