Enamel advertising sign featuring a dark blue ground with white block capital lettering. The central white panel displays the Five Boys polychrome graphic depicting a young boy in five stages of emotional response to chocolate, titled Desperation, Pacification, Expectation, Acclamation, and Realization. It’s Fry’s. The boy is dressed in a sailor-style uniform with blue and white stripes and a navy neckerchief. Text to the upper corners reads Makers to H.M. The King and 300 Gold Medals & Diplomas. The lower margin is marked J.S. Fry & Sons Ld Bristol and Chromo Wolverhampton. 29.5 inches by 20 inches.
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